How Does the Shipping Notification Trigger AutomaticallyUpdated 5 days ago

The Shipping Notification is the second automated WhatsApp message in the sequence — sent when the order is dispatched and in the hands of the courier.

The trigger is a specific Shopify event — when a fulfillment is created and a tracking number assigned. At that moment the automation fires automatically without any manual action.

Here is what the Shipping Notification contains:

The order reference — the order number connecting the message to the specific purchase.

The dispatch confirmation — a clear statement that the order has left the store.

The tracking reference:

• The courier name and tracking number
• A direct link to the tracking page where the buyer can follow delivery in real time
• This single element eliminates most "where is my order" questions that would otherwise go to support

The expected delivery window — a realistic timeframe based on the shipping method selected at checkout.

A note from the brand establishing the support contact proactively before any delivery question arises.

The template is approved by Meta as part of the service and triggers automatically every time an order fulfillment is created in Shopify — regardless of the time of day.