How Is My Weekly Profit Report Set Up and DeliveredUpdated 5 days ago

The weekly profit report is an automated report delivered to the founder every week showing the key financial metrics of the store in one place — replacing the process of opening multiple platforms, pulling different numbers and trying to manually calculate whether the business made money that week.

Here is how I set up the weekly profit report as part of this service:

The report sources data from multiple places:

• Shopify for total orders, revenue and refunds for the week
• The ad platforms for total combined ad spend across all channels
• The profit dashboard for COGS and net profit calculation

The report covers every week:

• Total orders and total revenue for the period
• Total ad spend across all platforms
• COGS for the week based on units sold
• Gross profit (revenue minus COGS)
• Net profit (gross profit minus all operating costs and ad spend)
• Blended MER for the week
• Week-over-week comparison for every key metric

Delivery — the report sends automatically at the same time each week to the founder's email. No manual data pulling or calculation required.

The weekly report creates the habit of seeing real business numbers regularly. Most founders who see profit dashboard data for the first time identify decisions they would have made differently had they been looking at net profit rather than Shopify revenue all along.