How Is the 3 Month Content Calendar Structured for MeUpdated 5 days ago

The 3-month content calendar is a sequenced publishing plan designed to build topical authority progressively — where each article builds on the ones published before it and sets up the ones that follow.

Here is how the calendar is structured:

Month one — establishes the foundational pillar articles. These cover broad high-level topics that introduce the store's expertise in the category. They go first because they anchor every supporting article that follows and establish the authority context that makes those supporting articles rank faster.

Month two — builds out the first layer of supporting articles:

• Specific questions, comparisons and deeper dives within the topics established in month one
• Each article links back to the relevant pillar piece and to relevant product pages

Month three — covers the second supporting layer plus buyer-intent pieces:

• Comparison articles — product A versus product B
• Buying guide articles — how to choose the right version for specific situations
• FAQ-style articles covering the objections buyers raise before purchasing

Every calendar entry shows the article title, the target keyword, the content type, the publishing date and the internal pages the article should link to. Nothing is left ambiguous — the person executing the plan knows exactly what to write, what keyword to target and where to link for every single entry in the full 90-day schedule.