How Long Does the Brand Identity Service TakeUpdated 6 days ago
The brand identity service typically takes five to seven days from the discovery call to the final handover.
The timeline depends on a few things. How quickly we can schedule the discovery call after you book. How much information I have to work with from that call. How many rounds of feedback the work needs before everything feels right.
Here is what the timeline looks like in practice:
Day one and two — discovery call happens and I start working on your audience profile, name directions and positioning.
Day three and four — logo options, color palette and font pairing get developed based on the brand direction.
Day five to seven — everything gets assembled into the brand summary document and we get on the delivery call to review it together.
If feedback from the delivery call requires changes, those get made before the service closes. I do not hand over a brand identity and walk away if something does not feel right.
One thing that genuinely speeds this service up is a thorough discovery call. The more clearly you can describe your product, your audience and the feeling you want to create, the faster and more accurately the work comes together.
If you have a specific launch date you are working toward, tell me at the discovery call and I will plan the timeline with that in mind.