What Commission Structure Gets Configured in This ServiceUpdated 5 days ago
The commission structure determines what each referrer or affiliate earns from every sale they drive — and getting it right is what makes the program financially sustainable while remaining attractive enough for partners to actively promote.
Here is how I configure the commission structure during setup:
Referral commission rate — set as a reward that feels meaningful without creating unsustainable acquisition cost. Typically configured as a points reward or store credit rather than a cash percentage — keeping the reward within the store ecosystem and driving a future purchase from the referrer.
Affiliate commission rate — typically a percentage of the sale value, competitive enough to motivate serious creators while leaving adequate margin. Rates vary by product category and expected affiliate reach.
Tiered commission rates for high-performing affiliates:
- A base rate applies to all affiliates at entry level
- Affiliates who drive more than a defined monthly sales volume unlock a higher rate automatically
- Tiers incentivize increased promotional activity without individual negotiation
Minimum payout threshold — the minimum earnings required before a payout is triggered. Prevents small frequent payments that create administrative overhead for both sides.
Product-specific rules — certain products can be excluded from the commission structure while everything else earns at the standard rate.