What Do I Need to Share Before Ad Images Are CreatedUpdated 6 days ago

The discovery call draws out most of what I need through conversation. But a few things genuinely improve the quality and relevance of the ad images when you have them ready before we begin.

The most important input is a clear description of the target buyer and their specific problem. Ad images work when they speak to a specific person in a specific situation. The more precisely I understand who the ad is for and what they are trying to solve, the more accurately the creative speaks directly to that person.

What helps most before the service starts:

• Clear reference photos of your product from multiple angles
• Your top two or three product benefits described in your buyer's own words — from reviews, from customer messages or from your own selling experience
• Examples of ad creatives you admire — showing the tone and style that feels right for your brand

What you do not need to prepare:

• A written creative brief or designed mockups
• Any technical knowledge of ad specifications or platform requirements

The creative direction is entirely my job. Your product knowledge, your buyer understanding and your honest feedback during the review are what make the images accurate and effective — not a detailed document prepared before the discovery call.