What Does the Bing Ads Setup Service Actually IncludeUpdated 5 days ago

The Bing Ads Setup service builds the complete Microsoft Advertising infrastructure for the store — the account, conversion tracking, product feed and campaign architecture that position the brand in front of buyers actively searching on Bing and across the Microsoft Search Network.

Here is what the service covers:

Microsoft Advertising account setup — the business account created and verified with billing configured.

UET tag installation — the Universal Event Tracking tag installed on the Shopify store so every page view, add to cart and purchase is tracked and attributed to Bing campaigns correctly.

Campaign import and build:

• All existing Google search and shopping campaigns imported to Microsoft Advertising through the direct import tool
• Every imported campaign reviewed and adjusted for Bing's specific match types and audience differences
• Any campaigns needing to be built from scratch for the Bing audience structure are created and configured

Product feed connection — the Shopify product catalog connected to Microsoft Merchant Center and the shopping feed submitted for approval.

Conversion goal setup — purchase events configured as the primary conversion goal so the algorithm optimizes toward completed sales rather than clicks or impressions.

The service is a one-time setup that extends an existing paid ad presence onto the Microsoft Search Network without rebuilding what is already working on Google.