What Format and Dimensions Are the Reels Delivered InUpdated 8 days ago

Every reel and short is delivered in the correct technical specifications for Instagram Reels and YouTube Shorts — ready to upload without any processing or reformatting needed.

The technical specifications on delivery:

Format — MP4 file format, the standard accepted by Instagram, YouTube and every other major video platform without conversion or compatibility issues.

Dimensions — 1080×1920 pixels. This is the 9:16 vertical aspect ratio that fills the full screen on a mobile device — the intended viewing experience for both Instagram Reels and YouTube Shorts.

Frame rate — 30 frames per second as standard. 60 frames per second is available for content where smoother motion significantly improves the viewing experience.

Video length — between 30 and 90 seconds depending on content type:

• 30 to 60 seconds for most educational and brand reels where this length produces the strongest completion rates
• 60 to 90 seconds for step-by-step or more detailed content where the full runtime is genuinely needed

Audio — mixed to platform-standard loudness levels so the voiceover sits correctly without manual adjustment before uploading.

A custom thumbnail image is delivered alongside each video for use on YouTube Shorts and any platform where a thumbnail gets selected before upload — designed in the same visual style as the video.