What If You Disagree With the Direction Mid-ServiceUpdated 2 months ago

If something about the direction of the work does not feel right during a service, say so as early as possible. I genuinely welcome that kind of direct feedback.

A disagreement mid-service is not a problem — it is useful information. The sooner I know that something feels off the sooner I can either adjust the direction or explain the reasoning behind it clearly enough for you to decide whether it actually makes sense for your store.

What I ask is that the feedback is as specific as possible:

• Not just this does not feel right — but what specifically feels wrong
• Not just I expected something different — but what you were actually expecting
• Not just I do not like it — but what about it does not work for your situation

Vague discomfort is harder to address than a concrete observation. The more specific the feedback the faster and more accurately I can respond to it and make the right adjustment.

What I never do when a founder pushes back is get defensive or dismiss the concern. Every piece of honest feedback during a service is an opportunity to make the outcome better. Getting to consistent and sustainable sales requires getting the work genuinely right — and that only happens with honest two-way communication throughout the service.