What If You Disagree With the Direction Mid-ServiceUpdated 6 days ago

If something about the direction of the work does not feel right during a service, say so as early as possible. I genuinely welcome that.

A disagreement mid-service is not a problem — it is useful information. The sooner I know that something feels off the sooner I can understand why and either adjust the direction or explain the reasoning behind it clearly enough for you to decide whether it makes sense.

What I ask is that the feedback is specific:

• Not just this does not feel right but what specifically feels wrong
• Not just I expected something different but what you were expecting instead
• Not just I do not like it but what about it does not work for you

Vague discomfort is harder to address than a concrete observation. The more specific the feedback the faster and more accurately I can respond to it.

What I never do when a founder pushes back is get defensive or dismiss the concern. Every piece of honest feedback during a service is an opportunity to make the outcome better. Getting to consistent and sustainable sales requires getting the work right — and that only happens with honest two-way communication throughout.