What Information Do I Share Before Reels Are ProducedUpdated 6 days ago

The discovery call draws out most of what I need. But three specific inputs make the production process faster and the output more accurate to the brand.

The most important is the objective of the specific reel. What should the viewer know, feel or do after watching it? A reel introducing the brand to cold buyers is structured entirely differently from one designed to convert a warm audience who already knows the product.

What helps most before the service starts:

• Your product — what it does, what problem it solves and who uses it. The more specifically this is described, the more accurately the script can speak to the target buyer.
• Your target buyer — the specific person the reel is designed to reach and the situation they are in when they encounter it
• Any existing brand content in your voice — posts, captions or copy that demonstrates how the brand sounds so the voiceover and on-screen text feels consistent

What you do not need to provide:

• A script or storyboard
• Any video footage
• A detailed creative brief or shot list

The scripting, visuals and production are entirely my responsibility. Your product knowledge, your buyer context and your honest feedback during the review are what I need — and they are enough to produce a reel that genuinely represents the brand and resonates with the right viewer.