What Is a Budget Reallocation Recommendation in the AuditUpdated 5 days ago

A budget reallocation recommendation is a specific written document produced at the end of the 90-day audit — showing exactly which campaigns to cut, which to reduce, which to increase and the specific reasoning behind each change.

This is different from a performance report. A performance report shows what happened. A budget reallocation recommendation tells the founder specifically what to do with their budget starting now.

Here is what the recommendation covers:

Cut campaigns — specific campaigns spending with no purchases, running above the profitable acquisition cost or targeting overlapping audiences. The budget currently allocated to each is shown alongside what gets saved by cutting it.

Reduce campaigns:

• Campaigns that were previously performing but have plateaued or declined below acceptable performance
• The specific new budget allocation recommended for each
• The reason for the reduction based on the audit period data

Increase campaigns — campaigns producing the lowest cost per purchase and the highest return, where additional budget would be most efficiently deployed. The specific new allocation recommended for each.

Structural changes — campaign objective changes, audience adjustments or bidding strategy changes the audit identified as improvements independent of budget levels.

The recommendation document is delivered with the audit and is actionable immediately — no interpretation required.