What Is an Order Confirmation Message and How Does It SendUpdated 5 days ago
The Order Confirmation message is the first automated WhatsApp message a buyer receives after completing a purchase — sent within seconds of the order being confirmed by Shopify.
This arrives at the moment of maximum buyer attention. A buyer who just completed a purchase is watching for confirmation the order went through. Getting it on WhatsApp removes purchase anxiety immediately.
Here is what the Order Confirmation contains:
A personal greeting using the buyer's first name from the order details.
The order summary:
- Order number for reference
- Brief summary of items purchased
- Delivery address confirmed
- Estimated delivery timeframe
A closing line in the brand's voice — specific to the brand, not a generic "thank you for your purchase."
The trigger — fires the moment Shopify marks the order as confirmed and payment captured. No manual action required.
The template is reviewed and approved by Meta before any buyer receives it — the content, format and sender identity all meet WhatsApp's business messaging standards before the service goes live.