What Meta Title and Description Are Written per ArticleUpdated 6 days ago

Every blog article includes a meta title and a meta description written specifically for search click-through — not auto-generated or left to default from the article title.

These are what a buyer sees in search results before visiting the page. They determine whether the buyer clicks or scrolls to the next result — directly affecting how much traffic each article generates.

Here is how I write each:

Meta title — includes the primary keyword, communicates a clear benefit and stays within 50 to 60 characters to avoid truncation. Written differently from the H1 title — optimized for the search result display context.

Meta description:

• Expands on the title with one or two additional points that make the searcher want to click
• Includes the primary keyword naturally — Google bolds matching terms in descriptions, increasing visual prominence
• Stays within 140 to 160 characters to appear in full without being cut off

Both are implemented in the Shopify blog post SEO fields before publishing — no additional action needed from the founder.