What Social Platforms Are the Infographics Sized ForUpdated 6 days ago

The 30 infographics are sized for the platforms where D2C brands get the most consistent return from organic social media content — with Instagram as the primary format and platform-specific versions created for others based on your audience.

Here is how sizing works across platforms:

Instagram — 1080×1080 pixels square as the primary format. This works for feed posts and renders correctly when saved and reposted. A vertical 1080×1350 crop is also provided where more screen space on mobile is beneficial.

Pinterest — a 1000×1500 vertical version is delivered for brands using Pinterest. The platform actively rewards taller educational visual content and pins have a significantly longer lifespan than posts on other platforms:

• A well-designed educational infographic on Pinterest can drive consistent store referral traffic for months after posting
• Particularly effective for home, beauty, food and gifting product categories

LinkedIn — the square format works for LinkedIn feed posts. Captions are adjusted in tone for a more professional register if the product targets professionals or the brand has a business-facing angle.

Facebook — the square format works directly for feed and business page posts.

Each version is labeled clearly in the delivery. For brands focusing on one or two platforms I adjust the delivery and adapt the captions accordingly rather than producing formats that will never be used.