Which Pages of My Store Get Reviewed in the Audit and WhyUpdated 7 days ago

The Heatmap and Conversion Rate Audit reviews every page that plays a significant role in whether a visitor converts — not every page on the store, but every page in the critical path between arrival and completed purchase.

Which pages get reviewed and why:

Homepage — the first impression for many buyers arriving through ads and organic search. The audit reviews whether the homepage communicates clearly and whether buyers can find what they came for without confusion.

Collection pages — where buyers move from discovering the brand to selecting a specific product. The audit reviews layout, filter functionality and how clearly products are differentiated.

Product pages — every product page in the top 10 by traffic gets reviewed individually. Product pages are where the buying decision is made and where the most significant conversion improvements are typically found.

Cart page:

• One of the most frequently abandoned stages in the buying journey
• The audit reviews cart design, upsell placement and whether the path to checkout is clear and unobstructed

Checkout — the final step before purchase. Checkout abandonment data is reviewed alongside heatmap data to identify where buyers are leaving without completing payment.

Page speed is measured for every page in the audit, since slow loading is one of the most consistent contributors to conversion rate loss across every page type.